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  1. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. This data tangibly quantifies the actions your...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog posts that contain interviews and advice from "money experts" on saving money. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.

  3. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Google's recent Penguin algorithm updates have forced many business...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/ It appears that the link potential is high (many opportunities exist with video security companies that...