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  1. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Google's recent Penguin algorithm updates have forced many business...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/ It appears that the link potential is high (many opportunities exist with video security companies that...

  3. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Video is an excellent form of content marketing that is still under-utilized by small businesses. But there is also a sense of confusion as the line often...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...