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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog posts that contain interviews and advice from "money experts" on saving money. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.

  2. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Google's recent Penguin algorithm updates have forced many business...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/ It appears that the link potential is high (many opportunities exist with video security companies that...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Video is an excellent form of content marketing that is still under-utilized by small businesses. But there is also a sense of confusion as the line often...