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  1. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Unless their business is summer-related, summer is the time of year where many website...

  2. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog posts that contain interviews and advice from "money experts" on saving money. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable...

  4. Forget Big Content – Small Content Is Critical to Search Success

    For the majority of magazines, the small, regular ideas (such as things like "5 Mins With.interviews, top 10s, etc.will be found in the front section of the magazine before the features really begin. And while that is true to some degree, it is...

  5. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart then expanded upon Barone's discussion of buyer personas, specifically on the topic of audience interviews. These interviews should be kept as conversational as conversational as possible, asking questions that can influence your content...

  7. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    There are two types of information you want to get during these interviews: You'll want to conduct a handful of interviews for each segment in your target audience. When looking at your notes from your interviews, ask yourself, “When they were...