Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. When you publish your faculty interviews or spotlights, shoot out a press release and mention the...
Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video interview can be very compelling. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own...
Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.
Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale. Group interviews are one of my favorite content assets because: Group Interviews And for the purposes of this article, group interviews help...
The Perspectives link in the main navigation follows a consistent experience, placing greater focus on the articles, collections (similar to white papers), columns (by regular contributors) and interviews.
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Chances are, members of your sales team have colleagues in complementary organizations and industries that can be used for guest blog posts, co-marketing sponsorships, interviews etc. Buyers are no longer interested in speaking with “always be...
Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...
This is proven by the publicity our contestants have received from their local media and the interviews that came from those TV stations. And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the...
Press releases, interviews, and relationships with magazines are a big part of SMI. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO...
It's impossible to say exactly how many interviews you will need to conduct because it will vary by business. However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and...
Sadly, I know what it’s like to deal with the media surrounding a national murder story and be the target for interviews. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join...
Apply less, achieve more interviews. Many candidates – often the same ones who send out applications like a mailshot – don't know anything about the company they have applied to and falter in interviews.
Offer interviews with CEO/founder of your client (e.g.as radio guest). What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be generated from survey results.
To come up with its figures, BIA/Kelsey took interviews and reports from local ad firms like YP.com. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
One of aimClear’s favorite things to do prior to each big show is to host interviews with speakers, learning more about what makes them tick and what they’ll be dishing up to attendees. SES Chicago kicks off in just a couple weeks, and boy oh boy...
Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program, featuring news highlights and interviews with the people and companies impacting search and social marketing. Thursday, November 1st at 1pm EST, Search Engine Watch (SEW...
Simply ask respondents, “We’re conducting follow up telephone interviews with a number of respondents. Here’s a practical example. Several years ago, I was working on a project for an online plumbing supplies company.
Outside sources for interviews or customer stories may not respond to requests within your deadlines, so allow enough time for contributors to deliver a quality product. These flexible tools can turn your blog, social media, and outreach efforts...
Group Interviews Publishing group interviews on your site – like this, this and this – can help you build relationships, develop brand evangelists, and generate links and social engagement signals at scale.
