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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart then expanded upon Barone's discussion of buyer personas, specifically on the topic of audience interviews. These interviews should be kept as conversational as conversational as possible, asking questions that can influence your content...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    There are two types of information you want to get during these interviews: You'll want to conduct a handful of interviews for each segment in your target audience. When looking at your notes from your interviews, ask yourself, “When they were...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    In search marketing, several sites have had “Women of Marketing” interviews, while others have done “In-House Marketing” interviews. You could miss the deadline, but that just puts the problem off for a few more days and doesn’t address the core...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    Give back and build relationships through spotlights and group interviews. Does your blog suck? If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers, it probably...

  7. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Looking at the data and parsing the follow-up interviews, superstars consistently told us this about content creation: In our follow up interviews with the superstars, many pointed to early involvement in content as the single most important action...