Interviews with PR agencies and marketing communications personnel Their objectives are to drive business leads, influence customer markets and grow brand presence and authority. More importantly, 87 percent of respondents indicated that online...
Ego bait pieces (group interviews, "best of" lists, etc) When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really...
Skype video is great for conducting two-way interviews with people, irrespective of their location. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.
The feature article talks about mortgages and foreclosures in the San Francisco area and offers previously recorded video interviews of experts talking about the same issue. It's a good example of using written interviews to attract links and...
Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an author of a business book – a credential that gives her personal brand an uplift in other facets of business and life.
In keeping with this group's interests, Steinberg said, the videos will be under two minutes – as they are most often viewed on a mobile – and offer surprising, quirky, or interesting events, such as natural phenomenon or rescue scenes, rather...
Interviews: We interview our clients' stakeholders before starting any project, and it's incredibly invaluable to see how they view their target audience and how they think their audience uses their product.
Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. When you publish your faculty interviews or spotlights, shoot out a press release and mention the...
Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video interview can be very compelling. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own...
Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.
Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale. Group interviews are one of my favorite content assets because: Group Interviews And for the purposes of this article, group interviews help...
The Perspectives link in the main navigation follows a consistent experience, placing greater focus on the articles, collections (similar to white papers), columns (by regular contributors) and interviews.
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Chances are, members of your sales team have colleagues in complementary organizations and industries that can be used for guest blog posts, co-marketing sponsorships, interviews etc. Buyers are no longer interested in speaking with “always be...
Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...
This is proven by the publicity our contestants have received from their local media and the interviews that came from those TV stations. And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the...
Press releases, interviews, and relationships with magazines are a big part of SMI. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO...
It's impossible to say exactly how many interviews you will need to conduct because it will vary by business. However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and...
Sadly, I know what it’s like to deal with the media surrounding a national murder story and be the target for interviews. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join...
