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Interviewing

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first step in creating buyer personas is interviewing your audience. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not...

  2. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I was interviewing with a big company at the time that had found me on LinkedIn when my current boss contacted me for an interview. The Answer to Your Hiring Problems If used correctly with thought behind it, you will find the exact right fit for...

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Whether you're interviewing for a job, looking for venture capital funding, or prepping for a date, the likelihood of the other party doing a Google search for you is immense. The New York Times bestseller "Promote Yourself – The New Rules of...

  4. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Another expert that I had the pleasure of interviewing was Andrew Edwards, who is the managing partner at Efectyv Marketing. SES San Francisco is next week, taking place September 10-13. The comprehensive agenda of this conference will walk you...

  5. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    After interviewing the client, analyzing data from form submissions, analytics, email signups, and AdWords, it was determined that prospects were arriving at the site with a "fragile psyche. Despite having a comprehensive website, chock-filled with...

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    Make sure you're interviewing people for the team well before a launch. You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your...

  7. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    In 2004, Copernicus was the inspiration of an April Fool’s Day joke from Google, which announced it was interviewing candidates for engineering positions at the Copernicus Center, a lunar hosting and research center, set to open in the spring of...

  8. How to Use Journalism to Create Context for Keywords & Content

    Whether you’re the expert on the topic or you’re interviewing the expert, ask what sort of problems someone who would be using that query is trying to solve. The gatekeepers also had guidelines for how to create content with integrity that...

  9. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Forrester Research survey interviewing 262 IT professionals the question was asked, “Is your company looking to adopt a Content Management system? More to the point, the key consideration is who is doing it (author authority) rather...

  10. Research & Thought Leadership: Top 10 Content Creation Ideas

    Interviewing your industry connections provides a source for creating the type of content your audience craves: deep, insightful content provided by leaders and visionaries in their field. Over the last few years the digital marketing landscape has...