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Interview

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Typically, 10-15 minutes should suffice for each interview. Interview Your Audience It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  2. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    And here's the first tweet from Search Engine Watch: interview with Andrew Goodman previewing SES Toronto '09 http://cli.gs/rL0gP7 Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually...