A one-hour video interview can drone on forever and lose the message, while the same interview edited down to 10 minutes can get straight to the point and be highly entertaining. It's used in promotion, video ads, "how to" and explainer videos...
Ask to interview them based upon a local topic they’re passionate about, then feature it on your site I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping...
Debra Mastaler: The group link building interview Rae Hoffman does is a terrific example of successful egobait. This man has created an interview series with business experts in Wisconsin. If they can't.well it doesn't matter, you've already had...
In a 2004 interview with PBS, Sendak talked about how his storytelling style was different than others in his genre. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such...
Interviews: We interview our clients' stakeholders before starting any project, and it's incredibly invaluable to see how they view their target audience and how they think their audience uses their product.
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). Over the past few years, marketing automation has continued to gain influence.
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview: To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors...
Twitter’s search algorithm and use of hashtags makes it easy for reporters to find interview subjects and speakers. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social...
One of my favorite methods for netting a .edu link is to interview or spotlight a faculty member (or members) from a university. You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy enough for the...
Why should someone else be placed on a panel, or a top list or included in an interview simply because they wear a bra? At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
Conduct an interview. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages, and cultures.
Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video interview can be very compelling. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own...
Below are five takeaways from the interview. You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a...
RG: The key for readers of this interview is be sure and carefully define what you mean by "social", and what your CEO understands the meaning of "social" to be, before you start to qualify and quantify it for them.
You're having a dispute with your neighbor," he told The Guardian in an interview printed in the paper this weekend. Google Executive Chairman Eric Schmidt took some time out of his busy schedule this weekend to tell the Guardian newspaper that...
Babak said so in a December 2012 interview. During the interview cited above, Babak spoke opaquely of "augmented reality. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...
In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: There was a lot of buzz about the comments he made on...
