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Interview

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Typically, 10-15 minutes should suffice for each interview. Interview Your Audience It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  2. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    And here's the first tweet from Search Engine Watch: interview with Andrew Goodman previewing SES Toronto '09 http://cli.gs/rL0gP7 Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and...

  6. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    Cornerback Controversy: Bing searches for Seahawks cornerback Richard Sherman spiked 81 percent after his widely discussed post-game interview. All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super...