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  1. comScore's Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?

    The market research firm reports an average lift variance 91% lower and average confidence interval 68% narrower than test-and-control methods. Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart...

  2. SearchDay: Content? Content. Content!

    Interval Leisure Group, Inc. The numbers also seem to support research from the University of Minnesota . Online Publishers Turning to Ad Networks to Sell Unused Inventory Posted by Nathania Johnson Aug 11, 2008 Online publishers are increasingly...

  3. Why search engine marketers should attend SES Toronto 2008

    Advanced: Universal & Blended Search pm Networking Lunch pm Orion Panel: All Star Analytics Team pm Session Interval pm Advanced: Web 2.0 & Search Engines pm Session Interval pm Get Me Up to Speed: Keyword Research: Purpose, Tools and Tactics

  4. SEM Vendor Checklist

    What reports do you typically send clients, and at what interval? What keyword research tools do you use? In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and...

  5. Schedule Optimization for SES San Jose

    Interval pm-6:00pm Interval pm-6:00pm Searcher Behavior Research Update4 STAR RATED! Ad Testing: Research & Findings4 STAR RATED! Back in January, I predicted that it would be one of the four conferences that "will shape the search engine industry...