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Interruption

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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Yet they grease the skids and provide tiny momentum boosts that can keep me going in the face of momentary hesitation or unanticipated interruption. My children homeschooled and I was nervous about being their math teacher, until we discovered...

  2. How to Find a PPC Niche & Attract Customers

    In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites that attract your broad market demographic (i.e.new mothers, gardeners...

  3. Google Search in Mainland China Now Shows Censorship Warnings

    Searchers will see a warning when the term they are searching for could cause an interruption in their connection with Google. The word “interruption” in the warning links to a Google web search help article that makes clear the interruptions are...

  4. The Decision-Making Funnel, Stage 1: Awareness

    As Seth Godin points out in his excellent book "Permission Marketing," this type of interruption advertising may still be necessary to make initial contact, but it should only be followed up with voluntary permission marketing once a visitor lands...

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  5. The Great Career Debate: SEM In-House Team vs. SEM Agency

    Also, if it ever does need to be reworked, it is usually done slowly, to prevent interruption of any current campaign successes. Agency vs.in-house search marketer. If you're looking for another discussion as to which job is better, or which career...

  6. A Challenge to our Attention-Challenged Generation

    Further, we've become an interruption-driven culture. Most people will flip back to their prior task and see how much they can get done before the next interruption. Fight the urge to accept the interruption.