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  1. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  2. Making the Most of Your Local Search Marketing Dollars

    Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Internet yellow pages: 19 percent Print yellow pages: 30 percent A good example of this duality is in a recent CRM Associates study, which found...

  3. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  4. Real World Trumps Online in Local Search

    Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...

  5. The Local Search Landscape

    Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. IYPs and Directories – Internet Yellow Pages and directories, like Yellowpages.com and...