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  1. How Local Small Businesses are Evolving Their Online Marketing Strategies

    There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d get calls. I’m not particularly tech savvy, and besides, we built our business by word of mouth, so I never thought we needed something...

  2. Universal Thoughts on Local Search

    The number of devices and locations for local search will continue to grow as more things become connected to the Internet. Ask your local print yellow pages directory to match those numbers! Continue to surf and search as you normally do, but keep...

  3. The Local Advertiser of Today and Tomorrow

    MP3 players, the Internet Yellow Pages (IYPs), mobile Internet, and others are now vying for your potential customers' attention. In the 1960s, for example, consumers had limited choices in media with such things as newspapers, broadcast TV, and...

  4. SearchDay: What's on your Mind?

    Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. And it's largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none...

  5. Voice Search: Mobile Tactic Here. Now. 2DAY.

    Only a small fraction of handsets today have Internet browsing capabilities, and an even smaller number are actively "searching. Voice search enables users to access name-based information and/or category-based listings in much the same way as...