SEO News

Internet Yellow Pages

  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While they don't like the Yellow Pages, they understand how it works (or used to work). Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. They are likely coming from the Yellow Pages and...

  2. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    I created the first DTP group at the Yellow Pages. As the Internet became more of a commercial venture, I got interested in how to measure its effectiveness in the marketplace. The program is designed to help marketing professionals meet their...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d get calls. I’m not particularly tech savvy, and besides, we built our business by word of mouth, so I never thought we needed something...

  4. SEMPO Tells Government: Don't Censor Search Engines

    If we gave Google unlimited permissions to promote its own content, even if it meant favoring its own pages and dropping competitors, they would be able to do substantial damage to companies in a variety of Internet-based industries.