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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it works...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail...

  3. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    I created the first DTP group at the Yellow Pages. As the Internet became more of a commercial venture, I got interested in how to measure its effectiveness in the marketplace. What’s your favorite medium and are there any places online we can see...

  4. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. There used to be this thing called the Yellow Pages, and if you had the right spot and the right...

  5. SEMPO Tells Government: Don't Censor Search Engines

    If we gave Google unlimited permissions to promote its own content, even if it meant favoring its own pages and dropping competitors, they would be able to do substantial damage to companies in a variety of Internet-based industries.

  6. David Meerman Scott on The New Rules of Marketing and PR

    Along came the Internet and the World Wide Web. By a quick show of hands, and no formal system for counting, have answered a direct mail advertisement have gone to mainstream media to get product info have used the Yellow Pages have used Google...