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  1. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. Yellow represents a step the system can do. Some folks claim to do it, but what they do is not task analysis.

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. As trust with the Internet develops, they will naturally seek a lower cost-per-lead. While they don't like the Yellow Pages, they...

  3. What You Can Learn From Google Analytics Mobile Reports

    When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. These days we can access the Internet on a whole host of devices – from TVs to mobile...

  4. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    As the Internet became more of a commercial venture, I got interested in how to measure its effectiveness in the marketplace. I created the first DTP group at the Yellow Pages. The program is designed to help marketing professionals meet their...

  5. Nextag’s Fatal Sense of Google Entitlement

    Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we get closer to the July 2 deadline the European Union has set for Google to adjust...

  6. How Local Small Businesses are Evolving Their Online Marketing Strategies

    I’m not particularly tech savvy, and besides, we built our business by word of mouth, so I never thought we needed something like the Internet,” Harter said. With 256 comments and a rating of five stars out of five, Little said he receives 10 calls...

  7. Are You Competing with Your Own Business Identity?

    Even when the Internet began gaining mainstream popularity, the previous media still operated in silos. Additionally, with formerly offline-only media (e.g.newspapers, Yellow Pages) now offering online versions, the digital intermingling of...

  8. SEMPO Tells Government: Don't Censor Search Engines

    If we gave Google unlimited permissions to promote its own content, even if it meant favoring its own pages and dropping competitors, they would be able to do substantial damage to companies in a variety of Internet-based industries.