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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting...

  2. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    In every corner of the world we've seen organizations and individuals taking on search engines. This list is a way of archiving the actions of censorship on the Internet. Model Maria Belen Rodriguez filed a lawsuit against Google and Yahoo because...

  3. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. Content marketing has revolutionized what it means to showcase your business to the world.

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. Disclaimer: This information is from a Google patent and may differ in some of its real world application.

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  7. What is SEM? Depends on Who You Ask

    Those in the Internet marketing industry probably think mostly PPC. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I used to only think of organic, because I live in...

  8. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 80 percent of the world's data is unstructured and marketers need...