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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. It can often happen if a browser is out of date, like...

  3. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    The result is an internet riddled with memory holes -- places where inconvenient information simply disappears. Once again, this is a decision that impacts the search engine algorithm which is not some impartial mathematical representation of the...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting...

  5. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    In every corner of the world we've seen organizations and individuals taking on search engines. This list is a way of archiving the actions of censorship on the Internet. Model Maria Belen Rodriguez filed a lawsuit against Google and Yahoo because...

  6. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. Content marketing has revolutionized what it means to showcase your business to the world.

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  8. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...