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  1. What is SEM? Depends on Who You Ask

    SEM is all about helping users of search engines find your website. The use of online advertising on search engine results pages to help visitors find your website. A form of internet marketing that seeks to promote websites by increasing their...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Let's look at President Obama's healthcare.gov website below. Internet Marketing is getting more and more competitive and if you want...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the quality of your website. You may find you improve your results dramatically – all without sacrificing your brand...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. Qualaroo is a low-cost survey tool that integrates with your...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. So me personally, even with the book, I would say 99 percent of the content we've created around the book...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of content that might gain traction with specific groups. For as long as the Internet is viable and consumer...

  7. Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor

    But if users contribute comments to your website or WordPress blog, and those comments aren't necessarily grammatically correct or don't have a high readability score, can this hurt your rankings? All spam comments should be removed from any...