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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. It's a good reminder to create a campaign that's unexpected, something...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. View Google Analytics Summit 2013 Keynote Video

  5. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    Videos for Rockstar's "Grand Theft Auto V" have attracted the most buzz among the big video games due to be launched this year. According to a new report released today by video technology company Unruly, "Grand Theft Auto V" videos have attracted...