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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. See Matt Cutts' video below. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. For example, the same PDF can be formatted as a video or even a podcast. Should a blog post be published on your blog or...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  5. So... You Think SEO Has Changed?

    Video and Image Optimization Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the...

  7. Google Blocks Child Abuse Images on 100,000 Search Terms

    He said Google hoped to share the technology with other Internet video providers in the new year. The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to prevent access to...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. View Google Analytics Summit 2013 Keynote Video