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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. That said, as digital becomes increasingly effective at demonstrating quantifiable...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    I also pointed out that the amount of information that's available on most of us that frequent the Internet is immense. The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any...

  3. Bing It On Challenge Goes Directly to Google ... Kansas

    The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On Challenge to the front lines of Google's quest to bring speedy Internet to the masses. In the video, one man even refers to his city as...

  4. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    For those who are unfamiliar, Hangouts is a feature of Google+ that lets you video chat with other Google+ users. In other words, it is a VoIP service allowing you to talk through the Internet. You could send an email with a video of you...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a...

  7. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.