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  1. Search Marketing in Brazil: Report from SES Latino

    I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MídiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...

  2. Implementing your Search Strategy for the Latino Market, Part 2

    At SES Latino, Brad Geddes of LocalLaunch presented a comparison chart of the Latino-targeting capabilities between Google AdWords, MSN adCenter, and Yahoo Search Marketing. Rafael Jiménez, general manager of the advertising and publisher group for...

  3. SES Latino -- Interview with Conference Chair Nacho Hernandez

    SEW: What are the special coverage areas with SES Latino that people wouldn't normally have at other search conferences? There's a debate between using the terms Hispanic, Latino, and "Latina" (we like to use gender in words in Spanish) We really...

  4. Planning your Search Strategy for the Latino Market

    Hispanics, SES Latino speakers agree – tap into those international Web sites. Many SES Latino event speakers concurred that both U.S. Many speakers at SES Latino have headquarters or branch offices right in the U.S.many with additional offices or...