How to Create a Mobile Content Strategy
A Pew Internet study found that less than 30 percent of users read long-form content on a smartphone whereas 80 percent of tablet users do. Additionally, those tablet users fill in gaps left by other browsers.
A Pew Internet study found that less than 30 percent of users read long-form content on a smartphone whereas 80 percent of tablet users do. Additionally, those tablet users fill in gaps left by other browsers.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
A Pew Internet survey found that 65 percent of Internet users in the U.S.used social networking sites, up from 61 percent the previous year. Sixty-one percent of adults under 30 reported that they used a social networking site at least once on a...
Google is more popular than Wikipedia or other online encyclopedia sites, YouTube or other social media sites, major news sites like The New York Times and CNN, and “traditional” sources of information (e.g.textbooks, print books, online databases...
Pew Internet set out to answer these questions in a recent project. Download the full report from Pew Internet for further insights on Internet content creators and curators to learn more. Pew Internet wrote of their methodology:
In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. The Internet (and search in particular) has come to dominate the manner in which...
While nothing beats your own experience and data, Pew Internet offers a broad overview of the types of users who are most likely to use Twitter, and use it often. Late in 2010, that figure was just 2 percent, according to Pew Internet.
Pew Internet recently reported that 65 percent of Internet users in the United States use social networking sites. The deal, reportedly worth $100 million, is designed to help Google attract and keep users active within their social network, Google+.
Pew Internet has collected search engine user data for more than a decade and report that currently, users are more satisfied than ever with the quality of search results. Fully 91 percent of respondents to Pew Internet’s Search Engine Use 2012...
Eight out of 10 Internet users look for health information online, making it the third most popular online activity (behind email and using a search engine), according to a Pew Research Center report.
After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project.
However, there are several emerging markets where social networks have an even higher penetration; Indonesia and Russia both have 86 percent penetration according to Pew Research Center's "Global Digital Communication" study, while an August 2011...
Similarly, Pew Research found that: Smartphone – Mobile devices with full Internet browsers. Last week, Google rolled out their +1 button that allows users to share pages with their network of contacts in both paid and organic results.
PEW Internet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. When they do: say they rely most on the internet...
A survey from Pew Internet indicates that search engine and email usage are the top ways people spend time online. Search engines have been the single most popular use of the web since Pew Internet began crunching numbers back in 2002.
Pew also found that Internet users in rural areas are now just as likely as users urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than Internet-using whites to visit video-sharing sites.
Pew Internet’s May 2011 survey shows 13 percent of online adults are now on Twitter, and 54 percent of users with a cell phone access Twitter via mobile. Aside from the pure click value, or the stats provided below that prove the network is still...
According to the Pew Research Center's Internet & American Life Project, 31% of adult internet users went online to watch political videos in the months leading up to the 2010 elections. The one with the most views -- 1,000 as of Saturday -- is "TV...
The Pew Internet Project found that 17 percent of cell phone users have used their phone to look up health or medical information and 9 percent have apps on their phones to track or manage their health.
Pew's Internet and American Life Project this month found 66 percent of Internet users look for information on specific diseases and conditions. The Pew Report found that 44 percent of Internet users are looking for information on doctors and...