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  1. What is SEM? Depends on Who You Ask

    Those in the Internet marketing industry probably think mostly PPC. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I think most look at it as some sort of Internet...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The Internet of Everything Before it was a buzzword, Facebook was crowdsourcing, getting input from their users in an effort to know what was needed. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. Your design should avoid relying on some knowledge users will not likely have and instead find ways to either impart the...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Seventeen of top 20 internet retailers. Each of these users necessitated a different web experience. Users of all technology levels and specializations can collaborate in one easy-to-use interface. The fact is, reinvention is at our fingertips, but...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. The basic Internet math of "traffic * conversion rates = conversions" goes...