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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product).

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    The Toolbar is still available for Firefox and Internet Explorer at toolbar.yahoo.com. This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better.

  6. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Bloomberg noted that the internet search engine has removed a link to a Spanish newspaper that was the target of a court case by Mario Costeja Gonzalez. When submitting a request, Google said that users will have to provide at least one kind of...