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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. But the Fabletics social team can use a workout on negative customer responses to avoid negative search...

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. The search tool is called ICREACH, according to the report, and...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently for this data to be useful outside of their respective platforms. For example, after evaluating cross-device conversion...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    ClickHole is the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the Internet. Our hypothesis at Conductor when it came to why the headline types in our study resonated the way...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion How to Use This Feature Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  8. Yahoo Retires Less Popular Products to Make Room for New Innovation

    The Toolbar is still available for Firefox and Internet Explorer at toolbar.yahoo.com. You can use Yahoo Search to find people, blogs, places, maps - anything. In an effort to focus on developing some of its more popular products, Yahoo has decided...