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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile Exceeds PC Internet Usage for First Time in History In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. Magid Associates: percent access content/information access...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. Your objective should be first to determine which scenario represents the most common usage pattern of your users and then...

  4. What You Can Learn From Google Analytics Mobile Reports

    When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. These days we can access the Internet on a whole host of devices – from TVs to mobile...

  5. How to Find Free Images With Google's Advanced Image Search

    The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are tools, many free, to check usage rights, like the TinEye reverse image search, that can help you locate...

  6. Make the Most of Your Social Media Interactions: 9 Tips

    Similarly, you don’t want to attempt to yell at your social media fans and friends over all of the other “noise” on the Internet. Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends...