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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. It puts digital advertising on a level playing field with TV in that both are now based...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile.

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and...

  6. Is Agile Marketing the Future of Search in 2013?

    Having a Great Strategy Doesn't Mean You Forget About the Tactics has been a crazy year for seeing SEO evolve - how many years is an Internet year now? This is exactly the same way you would create a prototype for showcasing a new product, or a...

  7. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.

  8. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Let’s create a hypothetical scenario of five years from now – one in which Internet marketing continues picking up steam. Internet Companies Most colleges (not just UBC/UCLA and market motive) will have Internet marketing training courses, and will...