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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  6. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. A form of internet marketing that seeks to promote websites by increasing their visibility in search...

  7. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Content marketing was here before the Internet and has been doing well ever...