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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. It's been pretty clear to most SEO professionals for a...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. Either way, you are not there and your site is not getting...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  6. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. A form of internet marketing that seeks to promote websites by increasing their visibility in search...