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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. We can no longer precisely track traffic for Google in organic search at the keyword level.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Look at your non-Google search engine referral traffic. It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know precisely what the user was...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  6. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. That said, you can look at really interesting stats (e.g.traffic by...

  7. Beware of Red Flags When Searching for SEO or Web Dev Services

    The Don Draper – Shakedown Engine Optimization By now the thought of $50,000 just turned into $100,000 with the cost involved in fixing a broken website and Sloppy Engine Optimization. You have listened to these two slicksters for an hour now and...