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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions.

  2. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. In other words, if you are McAfee Internet Security, you...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. That's why Groupon started looking at referrals they thought might be...

  6. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If readers are developing headline fatigue but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? ClickHole is the latest and greatest online social experience...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...