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  1. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets 24.3 percent of its traffic from referrals. Another good free data point is SimilarWeb which breaks down your...

  3. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  4. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Content marketing was here before the Internet and has been doing well ever...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They choose topics that have mass appeal, as social channels are some of their major traffic drivers. For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your overall...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  7. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. A single report designed to measure efficiency and performance across all streams of traffic to a...