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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    The television and movie community is working every day to develop new and innovative ways to watch content online, and as the Internet's gatekeepers, search engines share a responsibility to play a constructive role in not directing audiences to...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. As it was in those prehistoric, pre-Internet days, the votes were collected via telephone.

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? MP: There are those who believe that television is a traditional medium with an impending death.

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print melding into a single-platform "story engine. Del Toro's words were specifically about the next generation (now current) of video game...

  7. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Honestly, with so many ludicrous reality shows on television now, do we really need another one in the form of a presidential nominee? When it comes to Internet searches and what we are most fascinated by, the facts are astonishing.