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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Rabin, "Fingerprinting by random polynomials," Report TR-15-81, Center for Research in Computing Technology, Harvard...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know precisely what the user was looking for when they got to your page in the first place and...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization strategies to get the kind of exposure they need. The Panda update targeted low value on-page optimization...

  6. SEMPO Tells Government: Don't Censor Search Engines

    We write on behalf of SEMPO, an organization of thousands of individuals and companies who help small and large businesses manage search engine optimization and marketing campaigns. Currently, it requires technology giants – which initiate...

  7. 4 Key Recommendations for B2B SEO in Industrial Markets

    B2B search engine marketers should help spearhead that effort through keyword research and landing page optimization for new content generated. Here's a general summation of recommendations I wrote in an article detailing on savvy B2B with respect...