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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent...

  2. Germany to Treat Google Like a Public Utility?

    German officials are reportedly planning to clip the wings of technology giants such as Google through heavier regulation. A document obtained by the newspaper says that under the new rules, technology companies would be treated and regulated like...

  3. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. The developers over at Yandex accomplished this creation of...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. Zuckerberg also discussed how designers are the new rock stars in the Valley, as they're so valuable to encourage better designs...

  8. Task Analysis: The Key UX Design Step Everyone Skips

    The objective of a task analysis is to capture and understand the user's perspective of their tasks, not of the existing technology. It's vital to remain solution agnostic and avoid documenting the process of using the current technology.

  9. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will...

  10. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing technology is inexpensive. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. As trust with the Internet develops, they will naturally seek a lower cost-per-lead.

  11. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies stabilize. It was projected that 5 million tablets would be purchased in 2013 and that about 67 million Brazilians would...

  12. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...