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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take...

  2. How to Solicit Feedback from Prospects and Customers

    There is a lot of "get information from the customer" technology available to us. The scalable technologies of the Internet can be used to facilitate human communication, instead of corporate-speak. We hope he's had a great time, but since we haven...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent...

  4. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. The developers over at Yandex accomplished this creation of...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  8. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. Zuckerberg also discussed how designers are the new rock stars in the Valley, as they're so valuable to encourage better designs...

  9. Task Analysis: The Key UX Design Step Everyone Skips

    The objective of a task analysis is to capture and understand the user's perspective of their tasks, not of the existing technology. It's vital to remain solution agnostic and avoid documenting the process of using the current technology.

  10. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will...

  11. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing technology is inexpensive. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. As trust with the Internet develops, they will naturally seek a lower cost-per-lead.