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  1. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. I generally think organic or a combination," said Krista Neher, marketing strategist...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. For as long as the Internet is viable and...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  4. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Not to say that there aren't some fantastic cutting edge social media strategist with stellar results for Fortune 500 companies, but it's definitely not that common. This really isn't shocking when you consider that many people take to social media...

  5. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  6. 34.7 Million Internet Users in the U.K. Watched 6 Billion Videos in November 2010

    Developer Advocate, Google Inc.and Will Critchlow, Founder and Chief Strategist, Distilled.comScore now distinguishes between 'content videos' and 'video ads'. With SES London 2011 just around the corner, comScore today announced that 34.7 million...

  7. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Content strategist. Jon Mette, the Senior Strategist of Search Optimization and Strategy at Yahoo! Dean McBeth (@evilspinmeister), Community Manager | Digital Strategist + W+K (on Old Spice), will discuss The Command Center behind the Fighter...

  8. UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay

    Mark Hanson, Labour's new media strategist and former associate editor of LabourHome.org, wangled me an invitation to a formal review of how digital media innovations had changed UK Election 2010. The nature of internet/social media is that the...

  9. UK Election 2010: Britain's First 'Social Media Election'

    The speakers were: Rishi Saha, Head of New Media, Conservative Party; Mark Hanson, New Media Strategist, Labour Party; and Mark Pack, Associate Director, Digital, Mandate Communications & Co-Editor, Liberal Democrat Voice.

  10. David Meerman Scott on The New Rules of Marketing and PR

    David is a noted marketing strategist and author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly and the hit book...

  11. Pew Internet Project Describes the State of Online News as Moving Target

    David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16 (prweb.com) The Pew Internet Project and the Project for Excellence in Journalism's "State of the News Media 2010" report describes the state of...

  12. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Before his current role, Mehdi served as Microsoft's chief advertising strategist and senior vice president of Strategic Partnerships. Internet Explorer versions 1.0 through 5.0, and under his direction.

  13. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...