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  1. What is SEM? Depends on Who You Ask

    Those in the Internet marketing industry probably think mostly PPC. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I think most look at it as some sort of Internet...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. You can also see the type of audience visiting the site and similar sites that you can analyze.

  3. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  4. So... You Think SEO Has Changed?

    Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial.

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. The basic Internet math of "traffic * conversion rates = conversions" goes...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. This report shows how different browsers are performing on your site.