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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile Exceeds PC Internet Usage for First Time in History In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. It has taken considerable time for businesses and brands to...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    There are many reasons why a user would find Sibir useful and necessary when searching the Internet. Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo...

  4. What is SEM? Depends on Who You Ask

    Those in the Internet marketing industry probably think mostly PPC. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I think most look at it as some sort of Internet...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. You can easily see how a typical shopping cart fails at this task. They are just comparison shopping and need a way to keep...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    It was projected that 5 million tablets would be purchased in 2013 and that about 67 million Brazilians would utilize the mobile Internet. With nearly half of the total mobile Internet usage in Russia, Moscow proves to be the area to target.