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  1. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Mobile searchers are just like desktop searchers.

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers. The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust.

  3. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet.

  4. Daily SearchCast, June 7, 2006: Google Rethinking Chinese Censorship? Rock, Paper, Scissors, US Senator, Google Guy; What People Search For At The CIA Web Site & More!

    Advertiser Pays $2,000 After Misleading Searchers Shopping Blog at Internet Finds from the Washington Post covers how being super-powerful in search doesn't equal getting congressional members to drop everything for your visit.

  5. Branding through Search: Strategies & Tactics

    Ad agencies need to learn how to find these searchers, know what they're looking for, and test the best messages that will leave a lasting brand impression with them. Appeal to searchers' needs Get someone who's passionate about the internet to...