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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Cutts said another good rule of thumb is to use the Internet Archive. If despite all of that you buy the domain and you find out there's really scuzzy stuff going on and it's got some issues the search engines, you can do a reconsideration request...

  2. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). How Do the Search Engines Define SEM? I train thousands of businesses a year, and most of them think of search engine...

  3. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed...

  4. 4 Critical Elements of a Successful Content Marketing Team

    For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant. In addition to these tactics, you're looking for experienced professionals who understand...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. Ninety percent of consumers who have interacted with a brand on social media are likely to...