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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  2. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    In every corner of the world we've seen organizations and individuals taking on search engines. The purpose of this site is to list all links which are being censored by search engines due to the recent ruling of the "Right to be forgotten" in the EU.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  5. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Cutts said another good rule of thumb is to use the Internet Archive. If despite all of that you buy the domain and you find out there's really scuzzy stuff going on and it's got some issues the search engines, you can do a reconsideration request...