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  1. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. By 2014, users will access the Internet on mobile devices more than...

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search engine results. Optimization should include authoritative coverage on versions, features, models, services, and include...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  4. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...

  5. The Search Engine Update, Sept. 16, 2002, Number 133

    The State of Search Engine Optimization Advant|Marketer, Aug.http://www.avantmarketer.com/fredrickmarckini2.shtml iProspect CEO and "Search Engine Positioning" author Fredrick Marckini answers questions about search engine marketing trends in this...