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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch?

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    In essence, we're mostly seeing keywords from outdated versions of Safari and MSIE (Internet Explorer). You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Even these organizations rely upon some level of organic search engine traffic.