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  1. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I think most look at it as some sort of Internet marketing or digital marketing probably skewed towards the paid side.

  2. So... You Think SEO Has Changed?

    Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial.

  3. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the...