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  1. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Sales and Service Secrets to Avoid Negative Search...

  3. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Bad blogs pull users off of your sales pages and then scare them off of your site. This helps with sales even if people never read those posts. According to their infographic, this generated about $300,000 in sales (about 3.1 million South African...

  6. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    All in all, the retailers surveyed for the Social Commerce IQ report stated Facebook had the most potential to drive sales over any other social network examined. Retailers think Facebook will drive sales, but these sales will not occur on Facebook...