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  1. Effective Search Marketing Strategy Determines Fate of Organizations

    I asserted, backed by extensive keyword research, my strong belief that Porters didn't go out of business due to cheap Chinese imports or the housing bust as the owners advocated. You can check the Internet Wayback machine if you want to look at...

  2. Conductor Study Reveals Leading Internet Brands' Natural Search Visibility is Poor

    Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). For more a copy of the entire study, go to http://www.conductor.com/resource-center/research/natural-search...

  3. Must We Unlock the Deep Web?

    Searching the secret Web, if you please, is more than just a way for crafty young college students to plagiarize research papers. Local information, research documents, mountains of medical data, and otherwise useful information lies buried beyond...

  4. Study: Search Driving Offline Conversions for Local Service Businesses

    New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.Nielsen//NetRatings and local search...

  5. Schmidt Talks To Advertisers, Mentions 300 Year Timeframe (again) Before Google Makes it "All" Searchable

    research project from UC Berkeley. Technology and the interactivity it enables, such as the ability to measure an Internet ad's success rate by viewing how many people click on it, is shifting power in the advertising industry from executives at...

  6. Search Engines And Legal Issues

    Describes new research and web pages from Harvard's Ben Edelman that explain how Gator targets web sites with contextual ads. Microsoft has given up on its plan to add "Smart Tags" to web pages viewed by those using Internet Explorer and Windows XP...