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  1. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The present protocol for government research involves an organization called the National Technical Information Service (NTIS). The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. In a nutshell, Beal defined online reputation management as "an effort to...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Start With User Research For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. First and foremost, begin by conducting some observational user research, You can't effectively conduct a...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. According to Adobe's research, 76 percent of marketers agreed they needed to be...

  6. So... You Think SEO Has Changed?

    Keyword Research Keyword Research Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Content marketing was here before the Internet and has been doing well ever since.

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    In order to solve that mission for our customers and our readers, we need to do these research projects. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease.

  8. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be...