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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. As a means to minimize the chances of exploding a can...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Instead of focusing generally on your website, SEO professionals are...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices. The University of San Francisco offers online certification...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while. So the change is actually likely to result in a worse user experience for searchers from that perspective, since in the past many webmasters and...