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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    In March 2011, Mint put out a clever and well‐shared infographic on tipping etiquette around the world. As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates...

  2. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Google’s latest Penguin and Panda algorithm updates hit, turning the online marketing world upside down.or maybe right side up. We distributed press releases and picked up thousands of backlinks,” said one Internet marketing consultant.

  3. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    On the open web, he who owns the data rules the advertising world. This shouldn't actually open up any new tracking vectors but will fix certain real world compatibility issues. As an aside, IE does the same, but using a different mechanism: in...

  4. Are You Competing with Your Own Business Identity?

    Even when the Internet began gaining mainstream popularity, the previous media still operated in silos. Achieving a Consistent Business Identity in a Digital World Additionally, with formerly offline-only media (e.g.newspapers, Yellow Pages) now...

  5. Virtual Goods: Bazaar Worlds of Online Shopping

    Then as more and more things became available online and security got better we began to buy more and more things via the internet. Marketers have also been known to play around with virtual versions of real world items - bestowing special in-game...

  6. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    GoDaddy.com, the website that registers Internet domain names, has put itself up for sale in an auction that could fetch more than $1 billion. Shashi Seth reminds us that they had "Instant Search" back in 2005, but the world just wasn't ready for...

  7. Rupert: Pass the Media Giant on to Younger Minds

    The world needs the seasoned and trained journalist, but newspapers and TV provide versions of the same stories. The Internet has changed the equation. Murdoch announced this week that he wants all of News Corp.s online news content to embrace the...

  8. Landing Page Optimization: Guessing vs. Testing

    You can, within the limits of ethics and accuracy, represent yourself any way that you want on the Internet. Your landing page isn't written on stone tablets; it's the most ethereal of objects -- a set of bits that reside on a computer hard disk...

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