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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as increase the likelihood that your ideas will be appreciated and approved by those teams.

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Similar questions should be asked on every type of content (message and...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Make sure they're not the type of person who goes on a political rant or posts something obscene or offensive. In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can usually identify this type of content by reading their blog for half an hour or so. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease.

  5. 4 Critical Elements of a Successful Content Marketing Team

    More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue...

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Consumers respond most readily to specials within social over any other type of content, according to a recent study. You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an acceptable...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  8. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company itself, or someone who got some type of kickback for...