Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Forty-six percent of Internet users post original photos and/or...
Internet audience viewed online video. Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. ACTING DISRUPTIVE" – Max Lugavere looks at Hollywood...
In the early days of the Internet, few people had much concern about online security, in terms of their personal information. Hackers didn't just come into existence at this point, of course.they had existed for as long as the Internet.
Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for...
A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. Digital media continues to scrap and claw for those TV dollars, in large part, because...
The Internet accelerated these platforms even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase...
The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. I also pointed out that the amount of information that's available on most of us that frequent the Internet...
Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding...
B2B marketing on the Internet is all about three key components: Online reputation, Thought-leadership and a Strong Online Brand. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified...
Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...
This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation...
In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. AFC doesn't always qualify as a candidate for QDF, but time factors can...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
The foundation for RTM was created by Regis McKenna back in 1995, and while his original writings are nuanced to the time, I believe his work foreshadowed modern Internet marketing, and also what we now call social media.
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a...
By 2014, users will access the Internet on mobile devices more than on desktops and laptops. From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Greg Hartnett: At Best of the Web, our goal is to review and categorize all of the information on the Internet.
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
