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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile Exceeds PC Internet Usage for First Time in History In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. It has taken considerable time for businesses and brands to...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events?

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  7. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Those in the Internet marketing industry probably think mostly PPC. I think most look at it as some sort of Internet...