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  1. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. A form of internet marketing that seeks to promote websites...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. The University of San Francisco offers online certification curriculums focused on Internet marketing and

  4. The Role of #Hashtags in Social Media and Search

    Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online. Everything on the Internet is forever. As understanding grew of how hashtags work, they became widely embraced by the...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Account and Employee Access Management API will enable organizations to grant access to...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Sadly this also means that it's going to become more difficult to diagnose Panda issues – at least from the go-to resources such as Moz's Google Algorithm Change History. Internet marketers, just like users (and Google), should be able to tell at a...

  7. What Does Google's Link Schemes Update Mean for Guest Posting?

    Guest posts should feature research links and resources to add value. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.