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  1. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each...

  2. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. A form of internet marketing that seeks to promote websites...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. The University of San Francisco offers online certification curriculums focused on Internet marketing and

  5. The Role of #Hashtags in Social Media and Search

    Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online. Everything on the Internet is forever. As understanding grew of how hashtags work, they became widely embraced by the...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Account and Employee Access Management API will enable organizations to grant access to...