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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. While this is the point where content becomes content marketing, it's important to understand this nuance since it has an...

  3. What is SEM? Depends on Who You Ask

    Those in the Internet marketing industry probably think mostly PPC. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I think most look at it as some sort of Internet...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Now that we've entered the age of Hummingbird, there's no room for...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    The University of San Francisco offers online certification curriculums focused on Internet marketing and Traditional marketing departments and agencies are throwing staff in the digital world and expecting them to just "figure it out," only to...

  7. The Role of #Hashtags in Social Media and Search

    Everything on the Internet is forever. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Because Topsy allows you to search and track billions of conversations published on Twitter...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Every marketing organization will have three key areas of impact, Muret said:

  9. Integrating Owned, Earned & Paid Media For Better SEO

    The introduction of digital mediums seems to have diluted the integrated approach that has proven to deliver the best results long before the Internet became part of the marketing mix. Internet users (your customers) conduct searches in places...