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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. One advertising platform that’s on the rise, according to...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    This event is hosted by Internet Marketing Ninjas and ClickZ Live. It is sponsored by WordStream and DWA Media. The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events?

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the...