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Internet Marketing Latin American

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  1. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  2. Search Marketing in Brazil: Report from SES Latino

    The fact is: Brazil is the only Portuguese speaking country, so language is one of the barriers keeping Latin-american companies out of our market. That means not everyone would be able to succeed regionally and probably aware of that, they keep...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    It is especially important to consider the quality of your links for improving your performance in the Latin American search engines. For Latin American shopping search sites. Google has the largest search share in most Latin American countries...

  4. Implementing your Search Strategy for the Latino Market, Part 1

    Portuguese is the native language of Brazil, the Latin American country with the highest population of Internet users at 32 million, according to marketing data provided by Calgaretti. Our previous articles covered the opportunities, challenges...

  5. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...

  6. Planning your Search Strategy for the Latino Market

    Right now the Latino market, especially the Latin American market, is several years behind the U.S.market in complexity of search queries. Hispanic and Latin American search markets. Hispanic and Latin American groups (local, age groups, and gender...

  7. Marketing to Hispanics Part II Released

    Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...