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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Rae, the commenter on Cutts' blog, is Rae Hoffman, an SEO consultant and webmaster of http://sugarrae.com/. By monitoring (her own) forums, Smarty created a free service that has built substantial authority of its own and has led a lot of users to...

  2. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared...

  3. Fake Online Reviews Cost 19 Companies $350,000

    Olivia Roat, a marketing consultant for Main Street Host, a Buffalo digital marketing agency, discussed her growing realization that fake reviews are omnipresent on the company’s blog last year. Fake reviews undermine the credibility of the Internet.

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  7. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  8. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    We distributed press releases and picked up thousands of backlinks,” said one Internet marketing consultant. If you generate links from 'bad neighborhoods on the Internet' you can end up with the SEO equivalent of a black eye,” said Mickie Kennedy...

  9. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Even though it's still early in this last month of 2011, Everson's comments put a fitting bow on a year when Facebook aggressively began reaching out to brands and agencies - or "clients" - as a marketing consultant option for its own platform.

  10. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Based on an annual white paper from Impress Rs latest Internet data, Motoko Hunt, search consultant for AJPR and chairman of SEMPO Asia Pacific Committee, outlined the rise of Twitter and Facebook in Japan.

  11. Critical Thinking for the Discerning SEO [eBook Review]

    I was an engineer in a former life, and a business management consultant for the last 15 years prior to "retiring", so critical thought has always been a big piece of my makeup. What is the one aspect of internet marketing that you feel yields the...