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  1. Key Factors to Effective Competitive Analysis as a Small Business

    After all, you have to compete with the big boys that have already established names in their markets and have their Internet marketing programs in place. Keywords are a colossal part of any Internet marketing campaign, and as a small business it...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    And if you are connected to the internet via cable modem, DSL, or T1 line, then you're vulnerable 24/7. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most...