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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. However, Joe Laszlo, senior director of the mobile marketing...

  2. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Ninety-four percent of small businesses use content marketing...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    ClickHole is the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the Internet. Our hypothesis at Conductor when it came to why the headline types in our study resonated the way...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...