In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. There has always been word of mouth marketing.
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
And if you are connected to the internet via cable modem, DSL, or T1 line, then you're vulnerable 24/7. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
The foundation for RTM was created by Regis McKenna back in 1995, and while his original writings are nuanced to the time, I believe his work foreshadowed modern Internet marketing, and also what we now call social media.
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most...
By 2014, users will access the Internet on mobile devices more than on desktops and laptops. When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no, let's do...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Greg Hartnett: At Best of the Web, our goal is to review and categorize all of the information on the Internet.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade?
Shodan: The scariest search engine on the Internet – CNNMoneyNothing connected to the Internet is off limits to Shodan, which collects information on servers, webcams, iPhones, routers, traffic lights, control systems, security cameras and much more.
It's also the beginning of a new era in how you approach Internet marketing. Your marketing efforts need to reflect the realities of 2013, which doesn't include any spammy SEO. Build a glossary: The Search Engine Marketing Glossary at SEOBook is...
You can walk around with a laptop or MacBook Air that's not plugged into anything, and it has Internet access, allows you to accomplish your tasks, explore, etc. Angie Schottmuller (@aschottmuller), director of interactive strategic planning and...
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. A well-optimized Google+ Local page can benefit your digital marketing strategy in the...
Google's Eric Schmidt warns of 'dangerous period for the internet' in Burma – The Verge Experts Talk About The Future of Search – Marketing Pilgrim Here's a quick recap of search and social marketing news and tips from the past week.
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. Segueing from the usual formatted descriptions of a company’s mission statement, Sean Cohan stated that Internet Marketing Ninjas was a...
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
People spend more time on the Internet than watching TV. Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Search marketing often attracts more of the budget, despite the fact that organic...
New York Internet Marketers Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES attendees, speakers, and...
