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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. The revolution of the Internet is that it made the distribution of...

  2. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These approaches, in and of themselves, are definitely worthy of emulation as so many marketers fail to execute on these fundamental concepts. My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most...