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  1. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. Search, social, content, and digital marketers probably agree it's an exciting...

  4. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These approaches, in and of themselves, are definitely worthy of emulation as so many marketers fail to execute on these fundamental concepts. My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most...

  6. Social Media Monetization in a 'Mobile First' World

    It is this sort of scale needed for advertisers and marketers to want to play ball with an individual media company. Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. What this volume of content does mean for marketers, is that we...