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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a...

  2. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. As a means to minimize the chances of exploding a can...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    With several ways for attendees to meet and trade ideas, ClickZ Live in San Francisco is an interactive playground for marketers. This event is hosted by Internet Marketing Ninjas and ClickZ Live. This is one of the reasons ClickZ Live places such...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    In fact, sophisticated marketers test multiple headline versions prior to publishing to discover the one that performs best. Deeper insight into reader headline preferences is a good thing for marketers – it means they can discover what works and...